Rolly’s Baby Boutique
ALL THINGS BABY
Rolly’s Baby Boutique has been a staple of the Winston-Salem community for over 30 years, providing a shop for all things baby. When the boutique was acquired by Melanie Barbee, former VP of Marketing at a Fortune 500 company, she turned to Onramp to give the store new life.
With the increasing need to stand out in a crowd of larger retail chains, Melanie looked to position the store as a curated selection of products, events, and services for modern moms and their families. From this concept, Onramp developed a new identity, a system of branded business materials, social media content, as well as monthly print advertising showcasing all that Rolly’s has to offer.