GO WITH YOUR GUT
IsoThrive, a consumer goods start-up based in California, turned to Onramp when looking to take their new prebiotic product to market. Challenges IsoThrive faced included informing consumers about the health benefits of taking a daily prebiotic as well as differentiating their prebiotic from a saturated market of probiotics, such as yogurt and other dietary supplements.
To address these challenges, Onramp developed a new logo and brand identity to reflect the three main benefits of IsoThrive: weight loss, digestive balance, and immunity boost. In addition to branding elements, Onramp designed bold, stand-out packaging as well as an informative website with e-commerce functionality, allowing IsoThrive to sell direct to consumer.