THE DOCTOR IS IN
Renfro Socks, one of the nations largest hosiery manufactures, has a long history of partnering with retailers to produce private label products and licensing existing brands such as Dr. Scholl’s. Dr. Scholl’s Socks is an industry leader in both foot comfort & technology, but the visual brand was dated and fragmented.
Onramp developed a new look and organization system that showcased Dr. Scholl’s Socks as a trusted medical brand and extended this look across packaging for all product lines and price tiers. To create a consistent brand message across all channels, Onramp designed and developed the new Dr. Scholl’s Socks website featuring a consistent message of premium products that put the consumer’s well being first.