THE POWER OF COPPER
Renfro Socks, one of the nation’s largest hosiery manufactures, has a long history of partnering with retailers to produce private label products and licensing existing brands. When it came time to launch CopperSole, Renfro’s own brand of premium copper ion socks, they turned to Onramp for help. The challenges CopperSole faced included how to best support its premium price point, how to inform the consumer of its health benefits, and how to stand out among other established brands.
Onramp developed a logo and brand identity inspired by scientific elements familiar to consumers and extended this identity to packaging using specialized printing techniques in order to establish CopperSole as a premium brand. Onramp backed this with a high energy print ad campaign in several men’s and women’s national health publications.