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Project Description

CLIENT

AAA Life Insurance

ENGAGING TALENT

With over 1 million policies, AAA Life Insurance is one of the nation’s largest life insurance companies. AAA Life is a leader in developing new technologies providing their policy holders with new and better services. As the company transitioned into a more technology based industry, the need to recruit and maintain the best talent became more evident.

Onramp leveraged the strength and credibility of the existing AAA parent brand, while bringing a fresh perspective that appeals to younger tech talent. Through the use of video content highlighting the benefits of working at AAA Life and ongoing tech initiatives, Onramp branded new web-based recruiting and onboarding portals to help breathe new life into the company.

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