logo

Category : Graphic Design

17 May 2017

YOUR BRAND IS MORE THAN A COOL LOGO DESIGN

When developing new brands for clients, I often hear phrases, “We really like the Nike swoosh” or “Can we get something like the Apple logo?”  Although it would be ideal to simply create a logo that commands such recognition and respect before the ink dries, we have to remember that these are established brands—and the affect they have on the buying public wasn’t accomplished in a day. In fact, both Nike and Apple are 40+ year old brands that have […]

19 Sep 2016

HOW TO FIND A MARKETING AND GRAPHIC DESIGN AGENCY

You’re totally stressed out and know you need to off load some projects, but where do you start? Do you use a freelancer, hire a full-time staff member, or bring on an agency? When internal hires aren’t an option and contracting won’t give you the quality you know you need, the strongest option is often partnering with an agency. With so many options out there, there are a few key considerations you should think about before and during your search to find the […]

08 Aug 2016

CHARACTERISTICS OF A GREAT LOGO DESIGN

What is a logo? I guess we can start with what a logo is not. A logo is not your brand and your brand is not your logo. Technically speaking, the term logo is short for logotype, which is just design geek-speak for a trademark made from a custom-lettered word, symbol, or other stylized shape used to identify an organization. Your logo is a symbol for your brand and should, over time, immediately connect your brain to the company it represents. Think about Nike’s “swoosh” […]

13 Jun 2016

TIPS FOR KEEPING A WEBSITE REDESIGN TIMELINE ON TRACK

You know the feeling well. You plan your website design or re-design project and think you have accounted for all possible delays. You determine the time involved and how much the project will cost, and before you know it, you are either behind schedule, over budget, or both. How can you better plan your projects to eliminate this once and for all?  Here are some tips that, while they can’t guarvantee you complete success, can help you keep your website redesign timeline on track and […]