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Category : Branding and Rebranding

17 May 2017

YOUR BRAND IS MORE THAN A COOL LOGO DESIGN

When developing new brands for clients, I often hear phrases, “We really like the Nike swoosh” or “Can we get something like the Apple logo?”  Although it would be ideal to simply create a logo that commands such recognition and respect before the ink dries, we have to remember that these are established brands—and the affect they have on the buying public wasn’t accomplished in a day. In fact, both Nike and Apple are 40+ year old brands that have […]

03 May 2017

DESIGN YOUR WEBSITE WITH PURPOSE

Websites are critical for getting your name out there and for presenting your brand. But can they do more than that? It depends on your goals. It’s important to consider your primary business goals—short-term and long-term. Focusing on your goals will help you (and your agency) determine the purpose and function of your website. Some helpful questions include: What’s most important for your business right now? Where are you going in the future? What information does your target audience really need? How do […]

08 Aug 2016

CHARACTERISTICS OF A GREAT LOGO DESIGN

What is a logo? I guess we can start with what a logo is not. A logo is not your brand and your brand is not your logo. Technically speaking, the term logo is short for logotype, which is just design geek-speak for a trademark made from a custom-lettered word, symbol, or other stylized shape used to identify an organization. Your logo is a symbol for your brand and should, over time, immediately connect your brain to the company it represents. Think about Nike’s “swoosh” […]