logo

Monthly Archives: August 2016

08 Aug 2016

CHARACTERISTICS OF A GREAT LOGO DESIGN

What is a logo? I guess we can start with what a logo is not. A logo is not your brand and your brand is not your logo. Technically speaking, the term logo is short for logotype, which is just design geek-speak for a trademark made from a custom-lettered word, symbol, or other stylized shape used to identify an organization. Your logo is a symbol for your brand and should, over time, immediately connect your brain to the company it represents. Think about Nike’s “swoosh” […]